What is BENJART?
What is Benjart?
Benjart is, essentially, a fusion of various tastes, ideas, visions, ideological views and dreams which are formulated and expressed in the form of a visual piece that can be worn. Within the current boom of underground fashion designers, t-shirt makers and clothing brands emerging in the UK, Benjart attempts to push boundaries by using a mental artistic flair in order to create a hidden meaning behind each of its releases. ‘Dead or Alive’, ‘Love at First Sight’ and ‘Shattered Dreams’ all have specific meanings behind the imagery, and this, therefore, adds value to the customers’ brand perception. As a result, Benjart has been enabled to diversify into new markets whilst being able to remain loyal to its underground fan base. The brand provides a range of fashionable items of clothing and accessories, such as watches, jackets, t-shirts, sweatshirts and hoodies.